As I wrote in my mission statement in this blog, I was going to launch some concept sites. This post is about the first one I’ve launched. Read about the ups and downs of it.

In many forums, one of the most often recurring questions is; what is my site worth? This is not an easy question to answer, especially if you don’t know the site in question and it is totally impossible if you don’t know or don’t get the business model behind it.

There is at least one type of site of which it is quite possible to estimate the value within reasonable bounds and that is a site which derives income from CPM (get paid per 1000 impressions) ads. These kind of sites run completely on traffic and traffic alone. More traffic is more money for that kind of site.

I have been working on a project to get as close as possible to the value of a CPM as I possibly could and I think we have succeeded in doing that. But we also created some interesting side effects.

Read the rest of this entry »